After more than 20 years, Intuit continues to transform business and financial management for small businesses, accounting professionals and consumers. The company's mission is to create new ways to manage personal finances and small businesses that are so profound and simple, customers cannot imagine going back to the old way. What's Important at Intuit Intuit was founded on strong principles. As the business grew, employees decided it was important to institutionalize those principles - to create something that would pilot the company into the future. We agreed it was so important, in fact, that in 1993 we set aside business for a day to do it. Gathering at a convention center, we brainstormed about Intuit's vision, mission and operating values. Over the next few months, working in teams from various groups, we produced these 10 operating values – “rules to live by” at Intuit:

Integrity without compromise

Do right by all our customers

It's the people

Seek the best

Continually improve processes

Speak, listen and respond

Teams work

Customers define quality

Think smart, move fast

We care and give back We think that these values help us exceed our own expectations - and wow our customers. Making Intuit a Great Place to Work - an Ongoing Commitment Our annual employee survey survey is part of our ongoing commitment to these 10 values. Managers use input from the survey to make sure they're acting on what's most important to employees. The results help managers see how they're measuring up to these employee expectations:

Help me be productive, do great things and be the best I can be

Let me know where I stand and how I'm doing

Invest in me to help me grow fast

Pay me fairly and recognize my contributions

Make me an integral part of the team

Create a positive work environment You're more than what you do at work. And we're more than TurboTax, Quicken and QuickBooks. That's why FORTUNE Magazine named us "America's Most Admired Software Company" and one of the "100 Best Companies to Work For." We get it. And that makes us different.